IPL ball price: How much BCCI will earn for every ball bowled in IPL 2023? Check the whopping amount here

IPL ball price: The auction for IPL media rights for the 2023-2027 cycle was conducted by the Board of Control for Cricket in India (BCCI) through an e-auction for the first time. The e-auction was conducted over three days and offered bidders four packages – India sub-continent television, India sub-continent digital, India digital non-exclusive special package, and Rest of the world. The bidding for Package A and B, which included the television and digital rights for the Indian subcontinent, respectively, commenced from a base price of Rs 49 crore and Rs 33 crore, respectively. Therefore, IPL ball price for every ball bowled would be INR 49 Lakhs (approx).

Disney-Star retained the television media rights (Package A) for a bid of Rs 23,575 crore, which translates to Rs 57.5 crore per match. Viacom18 won the digital rights for Packages B and C exclusively for the Indian subcontinent with a bid of Rs 23,758 crore. Viacom 18 also secured the rights for Australia, South Africa, and the UK regions under Package D, while Times Internet won the rights for the MENA and US regions.

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The figure of Rs 48,390 crore, an unprecedented number in the Indian sports broadcast industry, is nearly three times the price (Rs 16,347.50 crore) at which BCCI sold the media rights for the previous cycle (2018-22) in 2017, highlighting the value of the IPL brand and its growth.

IPL Ball price: BCCI’s Earnings from the IPL

With the sale of media rights for the 2023-2027 cycle, the BCCI is set to earn an unbelievable amount of money from each ball and over bowled in the IPL. The board will earn Rs 49 lakh (approximately) from every ball bowled and Rs 2.95 crore for each over from the next season, which is a significant increase from the Rs 55 crore earned from every IPL match in the previous cycle.

Furthermore, the BCCI will earn Rs 118 crore from each IPL match from 2023, which is nearly double (1.96 times) the average value of an India home game. The average value of each India home game, as per a five-year deal bagged by Star India in 2018 worth Rs 6,138 crore, is Rs 60 crore.

Splitting the IPL’s TV and Digital Rights

For the first time, the BCCI split the IPL’s TV and digital rights, offering bidders four different packages. By splitting the rights, the BCCI was able to attract a broader range of bidders, resulting in the record-breaking amount received for the media rights.

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Conclusion

The BCCI’s sale of IPL media rights for the 2023-2027 cycle has shattered records in the Indian sports broadcast industry. The unprecedented figure of Rs 48,390 crore highlights the value and growth of the IPL brand. With the split of TV and digital rights, the BCCI was able to attract a range of bidders, resulting in Disney-Star retaining the television media rights and Viacom18 securing the digital rights for Packages B and C exclusively for the Indian subcontinent. With each IPL match set to earn the BCCI Rs 118 crore from 2023, the board is set to earn an unbelievable amount of money from every ball bowled and every over bowled in the cash-rich league.