Chennai Super Kings sponsors: Take a look at CSK sponsors

Chennai Super Kings sponsors: Chennai Super Kings (CSK) is one of the most popular franchises in the Indian Premier League (IPL). The team has several sponsors that help to support the team and promote their brand. In this article, we will discuss the various sponsors of the Chennai Super Kings and their contributions to the team.

Chennai Super Kings sponsors

TVS Eurogrip

TVS Eurogrip, the premier sponsors of CSK, is a Madurai-based two and three-wheeler vehicle tyre manufacturing brand of TVS Srichakra Ltd. The brand was announced as a Principal Partner of the CSK in November 2021 for a three-season deal covering IPL 2022, 2023, and 2024. The deal is reportedly worth north of ₹100 crore. As per the deal, the TVS Eurogrip logo features on the front of the CSK matchday shirts, replacing that of e-commerce company Myntra, which held the principal front-of-shirt sponsorship for IPL 2021. The partnership also entails co-branded fan-engagement initiatives.

India Cements

India Cements is the owner of the Chennai Super Kings franchise. It has been a Principal Partner and back-of-shirt sponsor of the CSK since the inception of the IPL back in 2008. Its logo can be seen above the kit number on the back of the team’s matchday shirt. In March 2022, India Cements launched two CSK-themed products: Conkrete Super King and Halo Super King.

Gulf

The Indian arm of the Pittsburgh-headquartered global oil company Gulf has been a Principal Partner and front-of-shirt Chennai Super Kings sponsors since 2011. Gulf’s logo can be seen at the front of the team’s matchday shirt, on the top left corner.

Also Read: Chennai super kings home ground: Which stadium is the home ground of CSK? Check here

SNJ Distilleries

SNJ Distilleries is a premium tier of the franchise’s sponsorship portfolio. British Empire’s logo can be seen at the back of the CSK players’ caps and helmets. SNJ 10000’s logo can be seen on the sleeves of the CSK matchday shirt. The partnership has seen the CSK’s star players like MS Dhoni and Suresh Raina make appearances in the beer’s ad campaigns over the years. In March 2022, the partnership was extended in a three-season agreement, with the new deal set to run until IPL 2024. With a marketing budget of ₹40 crore, the partnership grants SNJ visibility on the strong arm of the CSK jersey as well as on both sides of the team’s matchday trousers.

Reliance Jio

The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across IPL since the 2018 season. For the CSK, Jio’s logo can be seen on the left of the team’s matchday cap and helmet.

Nippon Paint

The Indian arm of the Osaka-headquartered Japanese paint and paint products manufacturer serves as an Associate Sponsor to the team since 2018. Its logo can be seen on the sleeves of the CSK matchday shirt.

Astral Pipes

The Ahmedabad-headquartered plumbing and drainage systems manufacturer was announced as a Principal Partner of the CSK in March 2021.

Also Read: Chennai Super Kings ka Malik kaun hai? Who is the owner of CSK? Check here

Equitas Small Finance Bank

The Chennai-based small finance bank serves as the team’s Official Retail Banking Partner since August 2020. It previously signed a principal sponsorship agreement with the franchise in 2018.

Dream11

Dream11 is an Official Partner to the IPL itself, and the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to six out of eight teams in the tournament, excluding the Kolkata Knight Riders and the Royal Challengers Bangalore.

In conclusion, The Chennai Super Kings is one of the most popular and successful franchises in the Indian Premier League, and they have a strong sponsorship portfolio that includes several well-known brands. The team has been able to attract a range of sponsors from diverse industries, including automotive, cement, oil, and finance. The Chennai Super Kings sponsors help the franchise generate significant revenue, while also enabling the sponsors to reach a wider audience and increase their brand visibility. The partnership between CSK and its sponsors is a win-win situation for both parties, as it helps them achieve their marketing objectives and build a strong brand image.